Director of Global Marketing Research/Strategic Support for
JPMorgan Private Bank.
- Built informaton foundation for new business targeted at the
mass affluent market.
- Employed state-of-the-art techniques from cultural
anthropology, psychology, ideation, statistics, and the creative
problem solving process.
- Enabled senior management to allocate internal resources based
on the size of potential private banking markets.
- Contributed answers to questions needed to successfully
- Office expansion decisions.
- Marketing and advertising campaigns.
- New product introductions
- Barrons Article about this